Formula One is what drives innovation in the car industry. Halda is pioneering in technical advancements in the watch industry. Given our legacy within motorsports, developing the first real watch for racing was inevitable. Realizing that we were to have a Swedish driver in the most prestigious race car championship, we had to make sure he was going to wear the most sophisticated racing watch ever made.

On February 3rd, we had the honor of presenting our new ambassador with his very own Halda timepiece. During a press conference covered by live television and press Marcus Ericsson received the Race Pilot – an advanced instrument developed for Formula One performance.